The 112- year old Godrej brand has finally unveiled its revamped logo with new colours, featuring red, blue and green. Aiding the re-branding exercise were U.S based inter-brand, Indian agency JWT. Godrej says the re-branding exercise was undertaken as it felt the old brand was not as relevant to young India.-->
Adi Godrej, Chairman Godrej Industries said that the brand repositioning will help them grow the topline very considerably and grow the bottomline. If the topline grows the bottomline will grow despite the additional expenditure.
Tanya Dubash, ED & President Marketing, Godrej Industries said that it had essentially started about a year ago when they decided, that they want to strategically manage the Godrej brand as an asset more effectively than they had been doing in the past because they saw a big opportunity there.
The group has set aside Rs 100 crores to communicate the new look. To spearhead the repositioning the group has also launched a new business called "Hero" that with include grooming, property, furniture and home appliances.
Contributed by -
Mohit
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